Transforming United into a Next-Gen Destination for
Global Learners
Challenges
Static, Text-Heavy Pages: Prospective students overlooked key programs due to poor visual storytelling.
Low Virtual Engagement: Lack of campus tours or alumni testimonials reduced applicant interest
Inefficient Application Process: Multi-page forms caused high abandonment rates.
Our Solution
1. Dynamic Program Showcases: Launched video tours of labs, dorms, and classrooms with alumni voiceovers.
2. AI-Powered Program Finder: Added a quiz tool (“Discover Your Major”) to recommend courses based on interests.
3. 1-Click Application Portal: Simplified applications with autofill forms and progress trackers.
4. Student Success Stories: Highlighted graduate career outcomes with LinkedIn integration.
Results
60% More Applications:
Streamlined process and virtual tours boosted engagement.
45% Traffic Increase:
Program finder tool reduced bounce rates.
4.8/5 Student Satisfaction Score:
Transparent outcomes enhanced credibility.
Conclusion
United.edu became a hub of inspiration and efficiency, attracting a global student body with its tech-forward approach.
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